HIV was on the rise across London. But you could help prevent it and protect yourself in more ways than ever before.

We didn’t want to ruin the party – we wanted people to keep doing it, in more ways than one. From this, Do it London was born. A strap line that unlike many before, encouraged rather than deterred people from living their life.

As a result, transmission of NIV decreased by 25% which was well above the national average of 12%.