How do you advertise to the people who make adverts? With more adverts.

CAN were set up to challenge the ethical impact marketing and advertising is having on society, targeting 6 key areas: Fake news, Hate speech, Diversity, Consent, Anti-fraud and Children’s wellbeing.

We know ad people look at ads more than anyone. So to grab their attention we created a series that first glance appeared normal. But look closer and they tell a different story.

As a result, CAN have had some of the world’s biggest brands and advertising agencies sign up, and have also appeared in front of the United Nations.